Businesses need to be in close relationship with their customers for the continuity of their success. Especially in the sectors where the competition is intense, it is quite important for the companies to ensure that they are not forgotten by their target audience. In the summer months, which are considered as holiday period in the…
Among the recently rising marketing trends, user-generated content comes first. Because, before benefitting from a product or a service, the users in the online world consider the comments made by the people who experienced these products before. Since the same situation is valid for the mobile apps, for an effective marketing it is beneficial to…
In the digital era in which all the world involved, the power of the user’s opinions and their criticism on the online platforms cannot be denied in introducing a product or a service to the wide audiences. This case is also valid for the mobile apps. Because according to the studies, while mobile users determine…
Having a mobile app for the first time is both exciting and important. According to the statistics, it can be estimated that anyone who has a mobile app can find users certainly. When increasing mobile user number is considered, it can be thought that creating a mobile app and publishing it is only a matter…
There have been positive changes in people’s view of online shopping in recent years. Customers tend towards online shopping instead of traditional retailing even in important discount periods such as “Black Friday” which have been performed in foreign countries for a long time. Online shopping has reshaped people’s shopping habits indeed, however, e-commerce has continuously…
Today, where the mobile apps are getting more influential every day, to reach their target audiences, big brands and small companies both show great interest in the world of mobile apps. The reason for this is that the users want to be able to reach the information they seek on the brands anytime and anywhere…
Developments in information and communication technologies are setting the course of marketing strategies of corporations, as well as their way of doing business. The apps, which are becoming an important part of social and mobile strategies, are shining out with their ability to provide healthy data, as well as being one of the important venues…