Among the recently rising marketing trends, user-generated content comes first. Because, before benefitting from a product or a service, the users in the online world consider the comments made by the people who experienced these products before. Since the same situation is valid for the mobile apps, for an effective marketing it is beneficial to focus on the user-generated content.
The comments, shares and the referrals made by your users in the social media platforms, mobile app stores and in the app are named as the user-generated content. So why the contents that are created by your mobile users are important for the marketing?
You can gain the trust of the mobile users
The comments made by the current users affect the potential users substantially because almost all the users examine the comments made about the mobile app before downloading it and then make their decisions accordingly.
Positive user comments are pretty effective in influencing the potential users. However, if all the comments are positive, then the user may suspect that the negative comments are deleted. At this point, it is necessary for the mobile app owners to give professional answers to the negative ideas. It will help reaching the potential users since it initiates transforming the negative user experience into the satisfaction.
You can contribute to SEO/ASO works
As the number of mobile apps grows day by day, focusing on SEO (Search Engine Optimization) and ASO (App Store Optimization) efforts can help make your business stand out in this intensely competitive environment. User comments may form a significant opportunity for SEO and ASO.
User-generated content increases the interaction rate which may mean that your mobile app gain value in the view of the search engines and app stores. Therefore the users can find your mobile app easily, and this will naturally increase the download rate.
You can improve your mobile app
User-generated content of your mobile app users may not only involve different subjects but also they can be about your app. Whatever the subjects are, examining their ideas and responding them by these examinations will make them feel valuable. On the other hand, the content created about the mobile app is also important regarding the long life of the app.
Users may express their expectations about your mobile app, compare your app with the features they like in different apps, make you gain a different perspective and thus, it may affect the future of the app. Therefore, it is beneficial to embrace each content created by the users and think about how they can be used. However, if you do not have a mobile app yet, create your MobiRoller account and meet with the mobile users as soon as possible.