After completing the first steps such as design and shaping up of the features in a creation of a mobile app, the next step is to reach the mobile users. Setting up a successful marketing strategy makes gaining new users significantly easier. Being able to reach out to new users, and also to hold on to…
The loyalty programs for continuously gaining customers and to increase the sales are also being preferred by the brands in the mobile world with the increasing use of the mobile apps. Mobile loyalty programs are especially effective on the impulse buying decisions. Mobile users don’t hesitate from repeated purchases when the brands provide them with privileges…
The mobile user experience (UX) can be defined as providing the mobile users with design and function related features which suit their needs and expectations in the platform they use to enter the web. To this end, it is a good idea for the app owners to mind a few points such as screen area,…
When it comes to accessing the mobile apps, which are taking their place among the indispensables of our lives, two platforms are the most prominent: Google Play, the app store for the Android OS, and the Apple’s App Store. For the apps that can find a place in these two important platforms, ASO (app store…
The favor of mobile apps for business goes beyond what many New Plymouth businesses think they know. Applications made for smart phones, and other mobile devices, also known as mobile apps or just “apps” have been specially developed for handheld computer devices. The list includes smart phones, tablets, iPods, etc. When a business offers a free mobile app for their…
Businesses need to be in close relationship with their customers for the continuity of their success. Especially in the sectors where the competition is intense, it is quite important for the companies to ensure that they are not forgotten by their target audience. In the summer months, which are considered as holiday period in the…
There are some rules to obey to take place in the Apple App Store. However, many apps are rejected by App Store because of the ignored points. Having a place in that important platform, which has billions of downloads, have a critical importance depending on the concept and the target audience of the app. First…
The internet is getting more and more widespread, and the mobile usage is increasing day by day. The number of the mobile devices that have access to the internet may even be greater than the number of the humans that live in the world. Therefore, the number of the mobile apps is increasing visibly, for…
Among the recently rising marketing trends, user-generated content comes first. Because, before benefitting from a product or a service, the users in the online world consider the comments made by the people who experienced these products before. Since the same situation is valid for the mobile apps, for an effective marketing it is beneficial to…
Push notifications have an important role in the process which starts after a user downloads a mobile app. Because push notifications which are built correctly and efficiently may increase the lifespan of the mobile apps. Push notifications may help to develop a loyalty bond between the mobile user and the app, however, push notification sending plans…
In the digital era in which all the world involved, the power of the user’s opinions and their criticism on the online platforms cannot be denied in introducing a product or a service to the wide audiences. This case is also valid for the mobile apps. Because according to the studies, while mobile users determine…
Private education institutions have already started using online communication trends efficiently. Education institutions that are adapted to the digital world both create a difference in the education easily and announce their student’s achievements to the wider audiences. Mobile apps become an important tool for private education institutions with their unique solutions. Thanks to the mobile…
Developments in mobile technology have changed the working way of the insurance companies in recent ten years. Insurance services providers have gained much popularity thanks to the ease and the transportability provided by the mobile apps. Moreover, mobile insurance apps regarding raising the level of the customer services for insurance companies. Today, many insurance companies…
The video contents of the YouTube channels in different categories are getting more popular, so; the rivalry between them is increasing. Users who have a YouTube channel use various kinds of promotion tools whenever their budget and means allow making their videos reach more people and shine amongst the other channels. Mobile apps which have…
Stunning developments in the mobile world caused mobile apps to be irreplaceable parts of human life. Rising mobile user number is the evidence of it. However, not all the apps in the mobile app stores reach their target audience directly. At this point, marketing tools come to app owner’s aid. Following last dispositions and planning according to…
Smartphones and mobile devices are irreplaceable in our lives, so, many people and companies create their app and earn a serious amount of money from both Google Play (Android) and App Store (iOS). To have a mobile app, you do not have to waste your life on trying to find big budgets, developer staff or…
Smartphones and mobile devices are irreplaceable in our lives, so, many people and companies create their app and earn a serious amount of money from both Google Play (Android) and App Store (iOS). To have a mobile app, you do not have to waste your life on trying to find big budgets, developer staff or…
Most popular apps preferred by lots of smartphone users often in app stores draw attention with their easy and fun usage apart from their features. The mobile app design makes it possible. The design process of a mobile app also largely determine how an app can be successful when it reaches to users. Therefore, when…
Mobile devices continue reshaping the world. Mobile apps which determine our daily lives, behaviors and even shopping habits also form a basis for a quick change in finance and banking fields. With the development of mobile technologies, users can do their banking and financial businesses with mobile devices easily. Many online trading platforms have started…
Almost everybody knows the advantages provided by mobile technologies to the companies. However, despite all the developments and the increase in investments to the mobile sector, still, some people and businesses have misconceptions about the mobile industry. These mistakes that focus on especially mobile industry’s effect and investment costs cause companies to deprive of mobile…