Thanks to millions of mobile apps that make the life easier, more colorful, provide access to information, or just help with spending some time, smarts phone have become indispensable in any part of our lives today. Ever the increasing number of mobile apps can be seen as a confirmation for that. According to announced statistics, by September of 2016, there are 2.4 million mobile apps on Google Play Store. While this number is quite advantageous for store users, it also means a difficult path for owners of the mobile apps who want to reach to their potential users.
To be able to get into the spotlight, and not to get drowned among almost 2.5 million apps, putting effort into the ASO (app store optimization) becomes a necessity. But how to do ASO on Google Play Store?
Choice of the keywords
When beginning this effort, the first thing to do is to conduct an investigation of keywords. You may choose words about your app, or make use of the ones used by other mobile apps. Tools that show you what words are typed in by the users who were looking for similar apps can be found easily on the internet. Repeating this process regularly can help with staying in touch with changing search behaviors by the users.
App’s title and description
It is very beneficial to include the most important ones among the chosen keywords in the app’s title, and its description. Although, since continuous repeating of such words may be considered spamming by the Google Play Store, it is critical to compose these text in an original, reader-friendly language, and in a form that will not tire the user. Just pay attention to including the keywords inside the text.
Quality and relevance of visual materials
Apps icon, descriptive screen shots, and video should be of high quality, interesting, and relevant to the app’s subject. Google’s support page on this issue, which includes information on technical properties of such visuals, can be useful to you.
Localization for the international apps
Localization can be summarized as providing language support for the mobile app. If the mobile app being subject to ASO is following a policy of propagating in the international arena, keeping in mind the localization criteria such as multi-language support or adaptation to different time zones can help with that. It is also a good idea to pay attention to the keywords and search results for different languages.
Comments and rating
For both the Google Play Store, and the users looking for a mobile app, one of the most important criterion is the rating and feedback the app has received. The apps with higher ratings will be listed higher up, and the comments made on them will have a major role in the user’s decision on the app. Therefore, channeling the people who are already using the app, to rating and commenting on the app is a significant step towards the app store optimization.
Just like in a standard SEO, link building has high returns for the ASO too. Publishing content about the app on websites relevant to the app’s field, and making use of classic link building techniques is all that is needed. It is also a good idea to mind the reputations of websites to publish the content on. Link building efforts on websites which are of better reputation, with more meaningful content, and with higher traffic, tends to result in much better returns.
ASO is of great importance for the companies that own mobile apps to be able to step ahead of their competitors in the app stores. But, you also need to have a high quality and modern mobile app to support your ASO efforts. If you too want to create an app that will satisfy the expectations of the users, create your MobiRoller account now, and make a solid entry into the world of mobile.